Adverts & Messaging

Adverts and Messaging – Making your Audio-Visual Systems Work as Hard as You Do.

A music system should be able to work just as hard as any other aspect of the point-of-sale mix. As such, our systems have always been able to intersperse the music with adverts and messages. This offers an additional opportunity for your clients to reach the customers who are in their site(s). We were originally formed as a music-and-advertising provider (see ‘Malcolm and the Marzipan’). Our services use the latest technology to take this to the next level, offering flexibility and speeds that were previously impossible.

Adverts can be used to maximise the impact of your clients’ own advertising campaigns. They can also, however, be re-sold to relevant third parties to generate an additional revenue stream. The system can handle both audio and graphic/video adverts.

Our solutions have one overwhelming advantage as an advertising system, over many alternatives, and that is the speed and ease with which adverts arrive on your clients’ site(s). Once loaded onto their profile, the ads are automatically downloaded to the on-site machine(s). No more messing around with CDs or DVDs: trying to get them to site on time; finding out where they were put when they arrived; getting staff to remember to put them in the machine at the right time. The campaign can even be set up in advance so that it will automatically start and stop on the correct days without you or your client even thinking about it!

Our system is also completely flexible about how clients create their advertising presence.  Completed adverts can be emailed to us for instant upload to the server. If clients have voice or video files without music, we can add appropriate music as required. We can have a new advert recorded to a client’s script. Even if they don’t have a script at all, we can have one produced on their behalf from a marketing brief.

Our advert-production services are outsourced to a number of specialist firms so that we can offer the widest possible variety of accents and voices. You or your client can choose the best one(s) for their purposes. We can also source celebrity voices if required.

Obviously the time-scales are different depending on the level of work required:

  • Send us a completed advert and it can be on our server in as little as 15 minutes
  • Adding music to an existing voice file takes about two hours
  • A new advert is normally produced in 2-5 days depending on complexity. If required, we can push for its completion inside a day!